Wall to wall carpet covers more than 76 % of the finished square yardage of all floors in the United States. In most circumstances, it is the floor covering of choice. This is because carpeting meets customer needs which generally fall into three categories :

Aesthetics

Typically, the most important element in the flooring purchase will be those elements involving the look and feel of the carpet. Carpet comes in a wide range of colors, textures, patterns, and styles and it is pleasing to the eye and touch.   Because it is soft underfoot, carpet " feels good ". Because of the styling versatility of carpet, anyone can achieve their desired look.

Performance

Another category of consumer needs is performance. Carpet has a number of practical benefits including insulation and noise level reduction. By installing the right carpet in the right area, it will hold up to household traffic and reasonably retain its initial appearance.

How a carpet performs after it has been installed in a home or commercial building depends upon many factors including the area and activity level. In addition, the fibers used, the yarn construction, carpet construction, installation, and quality of maintenance are just some of the influencing factors.

Budget

Most consumers take cost into consideration when selecting a floor covering. Compared to other floor coverings carpet is very affordable and, because carpet is available in a full range of prices, it is often the floor covering of choice. Consumers who want incredible luxury can find carpet to suit their tastes and those consumers who have simpler tastes can also select from a variety of styles and prices.

A quality carpet gives you years of service in a choice of colors and textures to compliment any room in your home or office, providing you with warmth in winter and a luxurious feel underfoot. Carpet also provides safe flooring, being slip resistant for children and pets, and dampening unwanted noise in your home.